Following on the heels of their successful collaboration creating music videos for Alabama Shakes, we are excited to share the next winning collaboration with Director Danny Clinch and Director of Photography Josh Goleman: the music video for Church, by musician Gary Clark, Jr.
“Gary Clark Jr.’s latest video, for the song “Church,” is a sweet and soulful portrait of a man trying to come to terms with his own missteps and a lifetime of regret. Directed by photographer and filmmaker Danny Clinch, the black and white video is a simple but deeply moving look at the singer as he makes a plea for strength to be the man he knows he can never be.
The video features Clark’s sisters, Shawn and Savannah, appearing as harmony vocalists. “I grew up, me and my little sisters, singing gospel music as well as everything else,” Clark tells us via email. “I think when you are having moments to reflect on challenges in your life or weariness, my folks always taught us to look for spiritual strength. Part of this [is from] a chapter of my life, thinking about where I came from and where I want to go.”
“Church” is from Gary Clark Jr.’s latest album, The Story Of Sonny Boy Slim, out now on Warner Bros. ”
by ROBIN HILTON from the NPR site.