Photographer Danny Clinch worked with the creative team at Pepsi on their latest global campaign, Love It. Live It. Football., featuring some of the world’s top football players – Leo Messi, Marcelo, Toni Kroos, Carli Lloyd, and Dele Alli.
The limited-edition player packaging, digital usage and billboards feature Clinch’s photographs, which capture the spirit, character and energy of each Pepsi teammate. The images act as the canvas for extremely personal artistic overlays created by visual artists from the athletes’ home countries. Diego Jimenez (aka DIYE) (Argentina), Bicicleta Sem Freio (Brazil), Dennis Schuster (aka DXTR) (Germany), Kim Sielbeck (US) and Iain Macarthur (UK). The artists designed their own graphic interpretations of each player’s story.