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Alex Trochut: HP’s Power Your Breakthrough

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Type guru Alex Trochut was commissioned by HP to create a series of typographic key visuals and animations for their Power Your Breakthrough campaign. The initiative aimed at exploring how high computer trends like AI, (n)K, and 3D are opening up a world of possibilities for creatives across different industries.

For this project Alex collaborated with artist Shane Griffin, who developed all animations and rendering while Alex worked on the typographic side of things in 3D as well as the look and feel of the materials and lighting. Together they shared the creative direction, resulting in a mesmerizing collection of animations and designs that showcase how they utilized HP software to power their own breakthrough.

AI by Alex Trochut and Shane Griffin explores how high compute trends are impacting creativity across industries.

(n)K by Alex Trochut and Shane Griffin explores how infinite pixels and the future of display resolution is opening up a world of creative possibilities.

3D by Alex Trochut and Shane Griffin explores how media occupies space and is defined by height, width, and depth.