• Alex Trochut : IBM Watson

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Alex Trochut : IBM Watson

Alex Trochut, Illustrators/Designers

Alex Trochut was approached by the team at IBM to design custom letterforms for the Watson Amplify conference in Las Vegas last month.  The letters were crafted to mimic the personality of the famed Watson technology – rounded, personable.  The words taking shape and giving definition to cognitive computing while referencing the Watson logo,  an infinite light from within.