• Alex Trochut, James Day and Brosmind for (RED)

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Alex Trochut, James Day and Brosmind for (RED)

Alex Trochut, Brosmind, Illustrators/Designers, James Day, Photographers

This World AIDS Day – December 1st – Product(RED) are launching a new campaign that brings light to the important fact that by 2015 we can have a world where virtually no child is born with HIV. With continued funding to organizations like the Global Fund, we have a chance to work towards a world where the number of babies born with HIV could be zero in 2015 – creating the first AIDS Free Generation in 30 years.

As a way to raise awareness and educate about this goal, Product(RED) have enlisted a whole host of talented street artists, painters, illustrators, photographers and sculptors to provide their creative interpretation of the fact that ’The AIDS Free Generation is Due in 2015’.  Among those artists were Alex Trochut, Brosmind and James Day (in order below).  Each artist chose a headline and incorporated a unique take on “2015”.

Stay tuned for more, including artists Steve Wilson, Dimitri Daniloff, Laziz Hamani, Sean Freeman and Danny Clinch!

Read more about the campaign on the Product(RED) blog.