• Alex Trochut : Jane Walker

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Alex Trochut : Jane Walker
07.03.18

Advertising, Alex Trochut, Design, Illustrators/Designers, Logo, Packaging


For the first time ever, the iconic top-hatted man who appears on bottles of Johnnie Walker whiskey is being replaced by a woman!  Artist Alex Trochut was approached by the creative team at Anomaly to work on a challenging assignment of creating Jane Walker, the female version of Johnnie Walker.

For over a century, Johnnie Walker has honored taking steps forward with the message of “Keep Walking” and the walking man icon on their packaging.  In recognition of women leading the way, they introduced Jane Walker as a symbol to represent the fearless women taking steps on behalf of all, toasting them with Johnnie Walker Black Label.

For every Jane Walker Edition bottle made, Johnnie Walker will donate $1 to organizations supporting women’s progress, up to $250,000.