• Alex Trochut : McDonald’s Big Mac 50th Anniversary

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Alex Trochut : McDonald’s Big Mac 50th Anniversary
15.05.18

Advertising, Alex Trochut, Illustration, Illustrators/Designers, Poster, Typography


Its the 50th anniversary of the Big Mac!  McDonald’s creative agency TBWA illustrated the things that have come and gone since the introduction of the iconic ‘Big Mac’ by way of a poster campaign, 10 of which were designed by artist Alex Trochut.  In the half decade the Big Mac has been around, jukeboxes have become Spotify, Bitcoins are set to replace cash, Mars has become the new Moon, etc.  Alex worked closely with Design Director Chris Rowson and his team at the agency to create the artwork for the posters, which will roll out throughout the year across the world.