Illustrator Armando Veve, and Young Gun Artist in Residence winner, was chosen by 360i to create the latest Absolut Vodka campaign ‘Love Doesn’t Follow a Recipe’ in support of love in all it’s combinations.
Historically Absolut ads feature its bottle in some kind of social, political, and/or cultural commentary, and this addition is no different. Veve now also makes his mark along other famed artists who have made their own Absolut ads like Andy Warhol, Damien Hirst, and Tom Ford.
The ad will be featured throughout select American cities and is currently on view in the Soho area of New York City. (Mural execution by Colossal Media)