In June Dobel Tequila will kick off a multi-million dollar television, print and digital advertising campaign featuring photographs and video shot by Danny Clinch.

The campaign was shot at the inaugural Lollapalooza Festival in Sao Paolo, Brazil with Perry Farrell, founder of Lollapalooza.  The campaign documents the rock singer’s life on tour, the backstage, on-stage moments and interviews with Farrell discussing his philosophy on living a life with no breaks.  The spots feature the Jane’s Addiction song, “Underground” and will play across a range of national cable, lifestyle and luxury magazines and websites. Dobel will also be the official tequila of Farrell’s Lollapalooza in Chicago this summer.

http://www.youtube.com/watch?v=0TZYjbiFCV0

http://www.youtube.com/watch?v=amaxnse8qJQ&feature=relmfu

http://www.youtube.com/watch?v=prIv-aLyZYI&feature=relmfu

Credits
Advertising Agency: Dead As We Know It, NY, USA
Executive Creative Director: Mikal Reich
Art Director: Charmaine Choi
Copywriters: Ella Wilson, Mikal Reich
Production Company: Milkt Films
Director: Danny Clinch
Executive Producer: Producer: Lindha Narvaez
Producer, Brazil: Sebas Marini
DP: Vance Burberry
Editorial Company: Whitehouse Post
Editor: Jen Dean
Executive Producer: Lauren Hertzberg
Producer: Marcia Wigley
Assistant Editor: Abbey Chaus
Post Production Company: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Marcia Wigley
Telecine Company: Ntropic
Colorist: Marshall Plante
Music provided by Perry Farrell
“Underground,” Jane’s Addiction EMI
Audio Production Company: Sound Space
Mixer: Matthew Polis