Photographer/Director Danny Clinch traveled with the team from The Richards Group and country music superstar Chris Stapleton to Paintsville, KY to shoot the new Dodge Ram Truck ad campaign.  Collaborating with DP Josh Goleman, Clinch captured Stapleton in his hometown, creating a motion piece as authentic as the musician himself.

The Ram Truck brand released the ad as part of an expanded relationship with two-time Grammy Award-winning musician, the announcement just days after Stapleton picked up six additional honors during the 51st annual Academy of Country Music Awards (ACM).  With 11 music awards in total, its a record breaking year for Mr. Stapleton.

The “Built Here” television spot, which debuted on the ACM Awards, documents Stapleton’s return last month to his former Paintsville, Ky. high school.  Sponsored by Ram, the trip is highlighted by the surprise delivery of $57,000 of new band instruments, two free performances and the unveiling of an outdoor stage constructed by nearly a dozen Ram Nation volunteers, members of a grassroots team of Ram truck owners who help out in their communities. The instruments were donated by ACM Lifting Lives (the charitable arm of ACM) via its partnership with the Mr. Holland’s Opus Foundation.