The Fall 2016 John Varvatos campaign, featuring Grammy-nominated singer/songwriter Hozier, marks 22 seasons of photography and filmmaking by Danny Clinch and creative direction by Stephen Niedzwiecki of Yard.

Varvatos is known for partnering with rock ‘n’ roll style-makers. Some past collaborators include Iggy Pop, Gary Clark Jr., Jimmy Page, KISS, ZZ Top, Willie Nelson, Cheap Trick, Ziggy and Steven Marley, Chris Cornell, Dave Matthews, and Velvet Revolver.

For their first ever color campaign, Varvatos focused on meshing the rebel spirit from past campaigns and showcasing their signature style.