The latest John Varvatos campaign, featuring Ziggy and Stephen Marley, follows 21 seasons conceived by Yard and photographed by Danny Clinch, all of which underscore the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators include Ringo Starr, KISS, Willie Nelson, Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane, Green Day, The Roots, Dave Matthews, ZZ Top, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash. The timeless portraits were shot in Austin, Texas.
On February 5th, a documentary by YARD in collaboration with Danny Clinch will debut on the John Varvatos website in celebration of their father’s 70th birthday, which is the following day. “There is a spirit of freedom and rebelliousness in Marley’s music. Ziggy and Stephen carry on these traditions with great pride. Whether dressed up or dressed down, it doesn’t matter, their sense of self and style is legendary just like their father and this comes across in the short film,” says Danny Clinch.
The Spring/Summer 2015 collection by John Varvatos is available now. To view more of the #LegendaryStyle campaign, visit the John Varvatos website.
