People are talking about Tidal, or #TIDALforALL as it’s known in the social-sphere, the newest music-streaming service that promises to put the controls back into the hands of the artists themselves. Owned by a collective of well-known and respected musicians, including Jay-Z, Madonna, and Daft Punk, news of the super-conglomerate has certainly made waves in a world where music can be streamed instantly from almost anywhere online.

Photographer and filmmaker Danny Clinch directed the surreal promotional video for its debut, with Josh Goleman as the director of photography at his side. Almost like the trailer for a superhero movie, it features a stellar cast of the universe’s favorite musicians. And with that, we wait for Tidal to re-write the rules of music streaming.

For more information on Tidal, visit their website here.