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Danny Clinch: Varvatos Fall/Winter 2012 Campaign

Photographer Danny Clinch shot musi­cians Paul Weller and Miles Kane on the Lower East Side of NYC for John Varvatos’ fall/winter 2012 cam­paign.  This was Danny’s 17th season working with the designer, each ad meant to evoke the brand’s love for rock ‘n’ roll style-makers. Past collaborators include Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.  Weller and Kane were cho­sen for their sim­i­lar­i­ties, a passing of the torch of sorts.  26 year old Kane is considered a young Weller, who got his start in the Eng­lish punk bands The Jam and The Style Council.

To see more John Varvatos campaigns shot by Danny, go to the Levine/Leavitt site.