Illustrator Gemma O’Brien was commissioned by Droga5 to collaborate with them on the “Retweets of Love” campaign for Diet Coke. The campaign champions fans who share their unwavering love for the great taste of Diet Coke on Twitter. But instead of simply clicking a button, they decided to return the love in a major way, by surprising fans with artful retweets of their original tweets in the real world. In the end, they transformed the retweet from a thoughtless online action into an entire integrated platform full of craft at every step. This campaign won a coveted pencil at the D&AD Awards in London this year. Bravo to all!