Photographer James Day was selected by London agency Good! to shoot the new Armadillo campaign for fabric and textile company Camira. Through their subtle weave patterns and wool flax yarn, the fabrics produce a sense of balance through color, texture and construction.

Originally these textiles were produced by the famous Danish Bauhaus furniture & textile designer Jens Risom. But forty years after Risom’s release, Camira licensed the designs and reimagined them for today. The results are Armadillo: Mid Century Made Modern.

Account manager: Florence Sennour, Design director: Dave Brownlie