Photographer Joaquin Trujillo was chosen by Mexicali beer to photograph and direct all of the brand’s launch content. Named after its capital city, Cerveza Mexicali was born in 1923 in Baja California, Mexico- where landscapes meet restless seas. As a native Mexican himself, Joaquin kept all the creative true to the brewery’s roots, with brightly colored foods, mesmerizing dessert landscapes, and afternoon games setting the stage for the Mexicali beer.
¡Salud!
