• Current, The New Way to Money

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Current, The New Way to Money
11.03.22

Advertising, Art Direction, Film, Kelsey McClellan, Motion, Photographers, Photography, Portrait, Still Life


Photographer and director Kelsey McClellan was commissioned by Current, the mobile banking fintech, to create the visuals behind their latest digital campaign: The New Way to Money. Kelsey worked closely with prop stylist Pakayla Rae to create dynamic sets and scenarios, including a custom built ATM. The results are a vibrant library of assets that match Curren’t brand colors.

 

https://vimeo.com/686576540

 

Production: Crucial Creative
Set and Prop Styling: Pakayla Rae
DP: Rory Brennan, 1st AC: Jerome Stolly
Digital: Alexey Gulenko
Gaffer: alan steinheimer
Wardrobe Styling: Lionel Dulce
HMU: Diane C. Beauty, Manicurist: Lavinia Turner
Custom ATM Build: Jason M.
Retouching: Zach Vitale
Models: Madison Mendez, Kayla Dickson, Delano Bannister, & Jake Ashton