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Markus Wendler: FAZ Campaign

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Photographer Markus Wendler was commissioned by the Frankfurt newspaper Frankfurter Allgemeine Zeitung (or FAZ) to create their latest ad starring Malaika Mihambo, the Olympic champion and world champion in long jump.

FAZ’s campaign has been running for 25 years and is one of the most well known ads in Germany, winning many awards and always featuring the following motif: ‘There’s always a clever head behind it’