Photographer Markus Wendler was commissioned by Mercedes-Benz to shoot a series of landscapes and a lineup of their newest automobiles. Each image is wide enough to showcase up to 6 vehicles in a modular system where vehicles can be replaced and/or moved around. The modular system also allows Mercedes the flexibility of tailoring each advertisement to each specific location in a worldwide campaign.
Agency: Publicis London
Production: Sonda Productions, Werner Duersteler, and Tim Michel
Postproduction & Vehicle CGI: Recom Farmhouse
Shot on location in Barcelona, Spain