This recent campaign for Opel cars was shot by photographer Nick Meek. A few words from Nick below about how he captured the images and brought the campaign to life:
Scholz & Friends contacted me with some very interesting visuals for a CGI car campaign. However, to make everything convincing when both background and car are 100% CGI is extremely difficult without reference from an actual location. So I shot a huge variety of landscapes in Barcelona for this project – both to use in the pictures and as reference for the CGI modeling.
The final backgrounds use the flexibility and precision of CGI with the texture and accuracy of real cityscapes, to make striking and completely believable settings for the CGI cars.