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Nick Meek: Our Second Chance

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London advertising agency New Commercial Arts was tasked by The World Out of Home Organization (WOO) to fill the last empty billboards around the world for a digital out of home campaign, Our Second Chance, and chose one of photographer Nick Meek’s photographs of the Everest region to highlight the possible effect of climate change.

WOO President Tom Goddard says the campaign ‘reflects on the new post Covid world, in a non-partisan way, and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations.

Alongside the massive DOOH campaign will be a major social initiative with the hashtag #OurSecondChance deploying Twitter polls to explore consumer attitudes to the choices and opportunities presented in a world changed by Covid-19.