This glittery campaign brings me joy every time I see it. Sean Freeman worked with the team at DDB here in NYC to create this series for the NY State Lottery.
Creative Director: Menno Kluin
Art Director: Richard Sharp
Copywriter: Mike Sullivan
Designer/AD: Juan Carlos Pagan
Producer: Christie Dwyer
Art Buyer: Jane Awesome Piampiano
You can see more work by Sean Freeman on the Levine/Leavitt site.