• Owen Gildersleeve : Lush

  • — Loading

Owen Gildersleeve : Lush

Advertising, Beauty, Design, Illustration, Illustrators/Designers, Installation, Owen Gildersleeve

A collaboration with Lush for their Self Preserving campaign, which promotes the use of natural ingredients to help preserve products. For the initial stages of the campaign Lush commissioned the fantastic artist Charlotte Day to illustrate a series of flowers and natural ingredients that can be found in Lush’s product range. Owen and his team then took these illustrations and brought them to life for a series of fifteen window displays across Europe plus a special hero installation for their flagship London store on Oxford Street.

For the Oxford Street display they brought in 3D designer Thomas Forsyth to help bring the flowers to life. Thomas created a set of bespoke moving head mechanisms, that he 3D printed using a biodegradable polymer and fitted with servo motors. These were then attached the handcrafted stems and bases, and decorated with paper heads and foliage inspired by Charlotte Day’s illustrations.

Alongside this flagship store installation they also created fifteen sets of large-scale paper flowers, which they mounted on wooden bases for support. These were then shipped out to Lush’s key stores around Europe to be displayed in their windows. They also created a detailed multi-layered papercut artwork, featuring some of the key flowers from Charlotte Day’s artwork. The illustrations was displayed on light boxes in all of Lush’s 300 stores across Europe, as well as in their online and social media campaign.