Peter Funch teamed up with Mother New York to create these stunning visuals for Target’s collaboration with 3.1 Phillip Lim.

On September 5th, the 120 foot interactive moving panorama debuted to press and industry insiders at the Target release event during New York Fashion Week. Featuring stylish tastemakers from the US and Canada, the piece was shot in New York, Los Angeles, Dallas, Toronto, Chicago and Miami over four months. Showcasing the 24 hour wearability of the 3.1 Phillip Lim collaboration line, the panorama moves from an early morning on the pier in LA to the new morning’s cab ride in New York City.

Each section included interactive elements – you can start up the fireworks in Dallas, blow up the balloons in Chicago, turn on and off the lights on the Williamsburg Bridge, and pose for a photo with Phillip Lim himself when he turns around on his park bench as you step towards the screen.

Click here to enjoy our interview with Peter about the process of creating such an innovative piece.