Scandinavian Airlines (SAS) chose acclaimed photographer Peter Funch to photograph their new campaign- We Are Travelers. Peter spent a week at Kastrup International Airport in Copenhagen waiting to capture that unique feeling of arrival, greeting, and reunion. He worked with both cast and real chance encounters at the arrival hall of the airport and the results are genuinely heartwarming.
The campaign will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.