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Steve Wilson: Lotte Duty Free Collaboration

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Illustrator Steve Wilson collaborated with Lotte Duty Free, Asia’s top duty free shop, for a commemorative 40th anniversary campaign that will be used across various retail promotions and store decorations in 2020.

Steve’s creative campaign for Lotte expresses the retailer’s anniversary with 40 different balloons. The balloons will be featured in video projections and products such as desktop calendars and shopping bags that will be distributed to clients as gifts. The store’s decorations will also use Steve’s designs and will be prominent throughout the store’s scheduled 2020 events.