Illustrator Steve Wilson was chosen by Pepsi in Korea for an exclusive partnership. Steve designed 3 custom Pepsi cans for each season. Summer cans are now available throughout South Korea, bearing the #fortheloveofit handle. His Autumn and Winter cans are set to launch later in the year.
As part of the partnership, Pepsi also helped to sponsor a sold out exhibition of Steve’s work at Korean auction house K-Auction in Seoul. This was the first time an overseas artist had had a solo show at K-Auction, so was something of a landmark. Other event sponsors included Maserati, Mini Gold Jewellery, and Hendrick’s Gin.
The private event involved a fashion show featuring Steven’s designs, a concert by some of Korea’s best-known performers including K-pop star Sooyoung, and Steve also took part in a Q&A onstage. All the money raised from the auction then went to charity.