Photo illustration specialists Sean Freeman and Eve Steben were commissioned by Wired to create their latest artist showcasing Splash page. The image was made by photographing some large scale poursed paint to create a colorful marblinf effect to frame a 3D Wired logo.

In addition to the still, the brief also inspired them to create ‘Attraction’ – a digitally animated b-side exploration made prior to shooting the actual artwork, with a reveal of the iconic logo mark formed by the amalgamation of flying magnetised particles.

Sound design by Marc-André Mignault.